Ch. 01
One number first
Every screen answers one question before any other. We re-organised the dashboard around a single headline figure — this month's emissions — and pushed everything else below the fold.
Noor Labs makes a carbon measurement tool used by mid-sized manufacturers. The data is dense; the audience is not technical.
Our job was to turn a spreadsheet-shaped product into something a plant manager could read on a Monday morning.
Every screen answers one question before any other. We re-organised the dashboard around a single headline figure — this month's emissions — and pushed everything else below the fold.
We rebuilt their charting layer on D3, stripped of decoration. Axes, labels, and one line. When a figure is uncertain, the chart says so in plain language — not with a shaded confidence band nobody reads.
The marketing site borrows the same restraint: no jargon, no illustrations of globes. Just numbers, plainly.
Our customers stopped asking us what the dashboard meant. That was the whole problem.